Thanks for coming to Wablamo.com. This site serves a simple purpose: to keep me writing. Originally, I set up this “Blogue” to spout some true, relevant and unique thoughts out into the digital world. But then something curious happened – nothing. Nothing happened. The only thing I wrote was a somewhat mean-spirited rant about Bill and Giuliana Rancic. Why the hell did I even write that?
Then, like The Never Ending Story, The Nothing persisted. The site lay dormant for months. I thought about writing stuff, but was put off by the level of time investment it would take me to keep this dumb site up and running. No one was visiting the site, so why should I put time and energy into it?
But then, finally something happened. And that something was that, in both my personal and professional life, wasn’t writing anything. (Nothing good, anyway.) I’m an advertising copywriter and creative director. As anyone in this industry knows, the longer you have the word “director” in your title the less actual work you do. And actual work for me was writing. And I love it. Writing headlines. Discovering stories where they shouldn’t exist. Crafting clear and entertaining ways to express ideas. You know, the fun stuff
So, here’s the deal, I’m forcing myself to post stuff. Give me a holler and let me know if there’s any subject y’all want me to tackle. Call my name, Bastian. The Nothing is finally gone.